Our Story

Good Evening

Plan It Meathead has always been a glimmer in my eye but it didn't come to life until 2020 when we were all sitting around quarantined. I have dreamed of owning my own S&C business since 2003 and it was my career plan until I found college strength & conditioning. Plan It Meathead is allowing me to live both my dreams, being an entrepreneur as well as a college strength coach.

Training Plans: Full time, I am a Head College Strength Coach where I am in year 12 of my career. I have coached former and future olympians, and I have coached at all 3 levels of college athletics. You can find my bio below if you would like to see my credentials. My programs have been backed by trial & error in my own training, within my decade of coaching and receiving an education. If you choose to purchase a program you will find I have been heavily influenced by Cal Dietz, Christian Thibaudeauau, and Jim Wendler. Oh, you will find a lot of exotic rep schemes and methods too.

Strength Coach Bio

T Shirts: I wear one everyday, I love parodies and being creative. That is my resume for being a t shirt designer.

Logo: The bull represents the origins of lifting that date back to 500 BC and Milo of Croton. Milo is attributed to being the father of progressive overload to go with being a 6 time Olympic champion in the sport of wrestling. Legend says that he carried a 4 year old bull on his shoulders before slaughtering, roasting, and devouring it in one day. He was said to have achieved the feat of lifting the bull by starting early in childhood. Each day he lifted and carried a newborn calf and repeating the feat daily as it grew to maturity. Throw on some sunglasses and a barbell as a bull ring to signify that this company is also about having a good time and you have Plan It Meathead.

The Name:

Plan It- With Plan It Meathead, my mission is to get more people to follow planned out programs rather than making the mistake I made for years of just going to the gym and going with the flow. We create training plans that aim to provide humans with opportunities for growth, both physically, and mentally via challenging and scientifically backed training plans.

Meathead- I view myself as a meathead but all too often people view being one as a negative thing. I aim to change that thought by creating a brand that shows being a meathead is something to be proud of.